Brands

How did the story of the most popular brand, Air Jordan, originate?

The hero of our story, Michael Jeffrey Jordan, a former professional basketball player, was said to be “the greatest basketball player of all time.”
He had a tremendous ability to jump, which earned him the nickname “Air Jordan”, meaning his air as if he was controlling the air and carried him if he wanted to jump!!, and this is the secret behind the famous Jordan sign, which is shaped by the symbol of the player flying in the air towards the basket.

During his time in college, Michael wore Converse boots, because the coach was getting paid by Converse to get his players to wear the brand.

And when Jordan decided to enter the NBA, he went to the headquarters of Converse to join them, not because he wanted to, but out of respect for his coach at the university, and they promised him that he would be hired, and they would pay him $100,000 annually in proportion to what the rest of the star team members were doing, but the brand became Less popular, slow to adopt new innovations in their products, in other words: the company didn’t stand a chance, Converse’s director of marketing, said of the situation: “We were in a tough spot…
If we gave Michael more money, what would we do with the rest?”

It seems that it did not go as he wanted, and the next will turned into signing a contract with Adidas
Although his agent, “David Falk” desperately wanted Michael to join Nike and did his best to do so, he called Michael’s parents, ignoring Michael’s desire to sign with Adidas, and told them that he needed Michael in Nike’s show, and it worked…

Jordan, who had never worn a Nike shoe before he went to the show, was on his way to the Nike show. When they arrived at Nike’s headquarters, they met with the designers and people responsible for Nike basketball.

In the presentation, Jordan was shown the design of shoes in red and black colors
They told him they could adapt the shoe as it suited him, as there was no company designing athletic shoes at the time, and Jordan said years after the presentation, “They really put a lot of effort into trying to get my contribution to the shoe.”

The contract and agreement were made, and from this cooperation began the success, and the first Jordan shoes, called the Air Jordan 1, appeared in the world, and this shoe amazed fans with its uncommon visual aesthetic and innovative technology and to this day, they remain one of Jordan’s most popular shoes ever.

michael jordan wearing air jordan

 

From that time until now, it can be said that Air Jordan is the most popular sports name ever, and one of the reasons for their endless distinction is their unique and renewed collections, and in ONVOG you find a list of the best and most famous Jordan shoes, browse the site and enjoy the easiest purchase and be distinguished by wearing the best and finest shoes Absolutely Athlete❤️🔥

Discover: Air Jordan

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