{"id":1659,"date":"2023-10-04T23:08:00","date_gmt":"2023-10-04T20:08:00","guid":{"rendered":"https:\/\/onvog.com\/?p=1659"},"modified":"2025-06-02T23:13:26","modified_gmt":"2025-06-02T20:13:26","slug":"taylor-swifts-influence-skyrockets-new-balances","status":"publish","type":"post","link":"https:\/\/onvog.com\/en\/taylor-swifts-influence-skyrockets-new-balances\/","title":{"rendered":"Taylor Swift\u2019s Influence Skyrockets New Balance\u2019s Popularity and Sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Taylor Swift\u2019s fashion choices have proven to have a significant impact on New Balance\u2019s recent success. The celebrated singer-songwriter recently sported the New Balance 550 sneakers, igniting a surge in demand for the footwear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swift\u2019s influence stretches far and wide, captivating her loyal fan base, affectionately known as \u201cSwifties.\u201d A casual endorsement from Swift, simply by donning a pair of sneakers, can trigger a wave of renewed interest among her followers. This was the case when Swift sported the New Balance 550 at a Kansas City Chiefs game on September 24th. The pop star was captured on camera leaving Arrowhead Stadium in the company of Chiefs tight end Travis Kelce, sparking rumors of a potential romance. Swift\u2019s New Balance sneakers, with a stylish white, red, and black color scheme, matched the Chiefs\u2019 team colors.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Talk about being at the right place at the right time! Taylor Swift and Travis Kelce leaving Arrowhead together after the game. <a href=\"https:\/\/twitter.com\/hashtag\/Bears?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Bears<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChiefsKingdom?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#ChiefsKingdom<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFL?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NFL<\/a> <a href=\"https:\/\/t.co\/wrMoDszOme\">pic.twitter.com\/wrMoDszOme<\/a><\/p>\n\u2014 Jarrett Payton (@paytonsun) <a href=\"https:\/\/twitter.com\/paytonsun\/status\/1706108185029845125?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 25, 2023<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Following this public appearance, New Balance reported a significant increase in sales and online traffic for the 550 model. According to internal data from New Balance, revenue for the 550 on the company\u2019s website rose by 25 percent in the week following Swift\u2019s endorsement. The number of units sold increased by 22 percent, while site traffic and internal searches for the 550 model spiked by 30 and 73 percent respectively. These impressive numbers were presented under the title \u201cTaylor Swift Impact on 550\u201d within New Balance. A spokesperson for New Balance, however, declined to comment on Swift\u2019s influence on the sales surge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swift\u2019s endorsement was not the sole factor that boosted the New Balance 550\u2019s popularity. The sneaker model, first introduced in 1989, was already a hit upon its re-release in October 2020. The New York streetwear brand, Aim\u00e9 Leon Dore, played a critical role in reviving the model in a limited edition. Since then, New Balance has expanded the 550 range, making it a staple item in its lifestyle collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initial re-releases of the New Balance 550, in collaboration with Aim\u00e9 Leon Dore, remain highly sought after in the resale market. These sneakers were initially sold for $130, but they have since commanded resale prices of up to $600.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swift\u2019s Chiefs-inspired New Balance 550 is not a limited edition and is unlikely to see a significant price hike in the resale market. However, resale platforms have still responded enthusiastically to Swift\u2019s public endorsement. Stadium Goods, a New York-based consignment shop, even showcased the Chiefs-themed sneakers on its homepage, encouraging customers to \u201cact swiftly\u201d to secure a pair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resale platform StockX also reported a swift increase in the sales volume of the New Balance 550 model worn by Swift. According to Drew Haines, StockX\u2019s merchandising director for sneakers and collectibles, the number of daily trades for the sneakers jumped from 18 in August 2023 to over 100 the day after Swift wore them. In the week following Swift\u2019s endorsement, resale prices for the Chiefs-themed New Balance 550 increased by 8 percent, and trade volume surged by 347 percent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The extent of Swift\u2019s influence as a sneaker trendsetter remains to be seen. A recent sighting of Swift wearing an egret white New Balance 1906R, a collaboration with Ganni, suggests that another surge in New Balance popularity could be on the horizon (Taylor\u2019s version).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift\u2019s fashion choices have proven to have a significant impact on New Balance\u2019s recent success. The celebrated singer-songwriter recently sported the New Balance 550 sneakers, igniting a surge in demand for the footwear. Swift\u2019s influence stretches far and wide, captivating her loyal fan base, affectionately known as \u201cSwifties.\u201d A casual endorsement from Swift, simply [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/posts\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":0,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/media\/1660"}],"wp:attachment":[{"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onvog.com\/en\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}